Roblox game studio and agency - UK
Player Promo is a UK Roblox development studio. We design, build and run branded Roblox games and experiences for sports clubs, film and TV studios and brands - owned worlds that keep players coming back, not one-off activations that fade in a month.
A skin drop spikes, then it's gone. A world you own keeps the audience, the data and the revenue - and gets better every season.
138M
people play Roblox every day
Roblox daily active users, Q3 2026
65%
of players are 13 or older - not just kids
Roblox age-check data, Jan 2026: 38% aged 13-17, 27% aged 18+
$1.5bn
paid to Roblox creators in 2025
Up 63% year on year, per Roblox
What we build
Official branded builds often flop because they start with the logo. We start with a mechanic players already love, then make it unmistakably yours.
A persistent club world - stadium hub, minigames, matchday events, virtual kit and player moments - built for men's and women's teams and run as a year-round fan channel.
Football, cricket, combat sports, racket sports
Explore club worlds ->Launch worlds that land before release and keep fans playing long after - plus revival games that bring dormant catalogue IP back to a new generation.
New releases, series, catalogue IP, creators
Explore film and TV worlds ->From wearable drops to fully owned brand worlds - fashion, beauty, music and consumer brands, designed around how Roblox players actually play and spend.
Fashion, beauty, music, consumer
Explore brand stores ->Plus: creator launch campaigns - live ops and updates - brand protection - a revenue case before you commit
How we work
Your world, its core loop and the revenue case - shaped around your audience.
Custom art through our Blender-to-Roblox pipeline, with sign-off at every stage.
Fast, AI-assisted production by Roblox-native developers, with all IP assigned to you.
Creators, press, your own channels and shareable links that open straight into the game.
Live ops, events and reporting - so the world grows instead of fading.
Safety and compliance
FAQ
We take a brand, club or IP from idea to a live Roblox game: strategy and concept, game design, 3D art, scripting, publishing, a creator-led launch, then ongoing updates, live events and analytics. Player Promo does all of it in-house, so you deal with one team.
Roblox charges nothing to build or host a game, so the cost is the team and the scope. An avatar store or a single-game build costs a fraction of a full world with several games, a shop and live events. We scope every project alongside a revenue case, so you see cost and return side by side before you commit.
A focused first version can be live in about six weeks when it starts from one of our proven templates. Bigger worlds launch with a strong core and grow in phases after launch.
There are four routes: Roblox's own ad formats, paid integrations in other creators' games, avatar items, and your own branded world. From January 2027 integrations carry a per-visit fee - see the 2027 fees explained. Your own world is the only one that keeps the audience, data and revenue.
Yes. You can launch your own official game, license your IP to Roblox creators through Roblox's licensing platform, or both. We also monitor and help deal with unofficial games and items that use your name. See Roblox for sports clubs, film and TV and brands.
No. We are based in Derby, England, and work with clubs, studios and brands in the UK, Europe, the Middle East and the US.
Let's talk
A 30-minute call is enough to sketch a concept and a first revenue case for your brand.